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Citrix Marketing Specialist   May 2015 – Present

  • Drive lead generation for GoToAssist
    • Develop content strategy and flow for engagement nurture
    • Perform A/B tests and coordinate with other products to develop best practices
  • Run GoToAssist Webinars
    • Thought leadership and lead generation focused webinar
    • Project management from finding new speakers to distributing video clips post webinar


QAD Sr Database Marketing Specialist   2013 – Present

  • System Administrator for marketing automation software
    • Conducted technical trainings for 10+ global field marketers and provided intensive 4 day onsite software trainings for new employees. Wrote training materials, set up environments and consistently received over 95% satisfaction rating.
    • Imparted post-training support: troubleshooting program errors, provided advanced application and related systems training, and consulted on campaign planning and strategy.
    • Created targeted communication campaigns: developed strategy, performed segmentation and analyzed key metrics.
    • Spearheaded A/B testing initiatives and identified optimal layouts that increased click through rates.
  • Assisted set up of annual user conference with over 400 customer attendees and organized post-event lead follow up.
  • Recommended software to track customer devices, browsers and engagement with cost savings of over $18,000 compared to intended solution.

QAD Marketing Associate   2010 – 2013

  • Developed global communication calendar that contributed to +12% email open rate net change in 2 years.
  • Evaluated replacement marketing automation system. Member of a small panel that determined system requirements, performed in-depth analysis of industry leading applications and selected system.
  • Compiled quarterly report of internal email metrics, researched market trends to identify tactical opportunities and best practices.

QAD Marketing Intern (paid, 25-40hrs/week)  2006 – 2010

  • Technical set up in marketing automation of Pay Per Click (PPC) campaign via 3rd party provider.
  • Monitored customer facing inboxes; provided responses to customer questions & sales inquiries.
  • Managed special project promoting contact retention via social media through email and opt out pages.

California State University – Northridge   2010
Bachelor of Science (B.S.), Business Management, cum laude

Santa Barbara Central Library   April 2015 – Present

  • Book shelver

Girls Inc. of Carpinteria   March 2013 – Present

  • Lead creation of monthly e-newsletter from the ground up

QAD Community Involvement Committee   May 2011 – May 2015

  • Annual grant funding to local non-profit organization providing technology education for children
  • TeachNet awards

Art Without Limits   March 2011 – December 2011

  • Data entry and cleansing
  • Newsletter assistance
  • Grant writing / editing

CSUN Helpline   2008 – 2010

  • Director of Operations / Vice President
    • Maintain membership and organizational records
    • Oversee, supervise and manage five Operations Assistants
    • Implemented new processes and best practices that led to a 108% increase in shift coverage
  • Trainer for New Volunteers
  • Shift Supervisor
  • Listener / Member
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